When Marvel Comics introduced the idea of the “multiverse” back in 1977, there’s no way they could have guessed it would one day become relevant to eCommerce. But now, just like Spiderman, who grew up a regular kid and morphed into a legendary superhero, eCommerce leaders are encountering a pivotal moment.
To tap into the fullest possibilities of their businesses, they too need to be living in the multiverse, except one that’s slightly different. Today’s multiverse is about being multi-device, multi-platform, multi-payment, and multilingual—because those are the musts for any eCommerce enterprise that is ready to level up and go global.
Why Global Matters in this Moment
According to a 172-page report by Trade Market, the “Global E-commerce market will reach $66,932.1 billion by 2030, growing by 13.5% annually over 2020-2030 driven by the rising online shopping and digital transactions amid the COVID-19 pandemic.”
You don’t need to be bitten by a radioactive spider to transform your eCommerce biz into an international success story. But you do likely need to make some mindset changes. The first step is to imagine life in the multiverse.
Companies specializing in medical device eCommerce need to stop and picture what it will take to be a top competitor. How will consumers find you? How will they interact with your brand? And how will you go from piquing their interest (in whatever language and on whatever device) to making a sale?
The most important question to ask is: Does your current eCommerce platform have everything you need to take you there? And how far into the multiverse does your brand really need to go...right?
Why Multi-Platform Matters
Convenience is king, especially after 18 months of hanging out at home in yoga pants with devices glued to our fingertips. Consumers want to shop across desktop, mobile, mobile apps, marketplaces, social, and even smart speakers. Their multi-device experiences require a flexible, API-driven platform, like ZiftrShop, that can seamlessly integrate with virtually anything.
This is essential as customers not only shift toward their favorite devices but also move between them even during a single shopping session and expect to be met by a consistent experience. In fact, Business Insider recently noted that 87% of customers prioritize a consistent experience across all shopping channels. So getting it right, on every platform where your buyers are, matters. And obviously that landscape will continue to evolve.
Why Multi-Payment Matters
Entering the multiverse doesn’t end with simply showing up. From one-click buying to easy payments from anywhere, even the slightest snag in the payment process can send a customer packing. Consumers now expect no-hassle access to PayPal, Apple Pay, and more. They’re even accustomed to having the ability to split up a purchase into multi-payments. Look at the growth of the Klarna app, an all-in-one shopping platform that allows consumers to shop at any online store, as well as in-store at leading retail brands.
The app also enables shoppers to curate wishlists that can then be shared and features price-drop notifications, exclusive deals, and pay-over-time options. The global payments provider started out the year with 15 million customers after more than doubling its number of users from 2020.
According to the Head of Klarna US, David Sykes, the app’s “accelerating growth is evidence of strong consumer demand for smarter, seamless, and more flexible shopping and purchase experiences.” Brands like Macy’s, Pandora, and Bluemercury have already joined Klarna’s network. But to be ready to take advantage of rising opportunities, like the case of this fast tracked app, an eCommerce enterprise must be equipped with a platform that’s fully capable.
The Rise of Next-Generation Platforms
Enter ZiftrShop, which is defining a new generation of flexible, headless eCommerce platforms. Despite the intimidating nature of re-platorming, brave, savvy brands looking toward the future are already making the switch. It’s not a decision to be made lightly. But when we look at the medical device eCommerce enterprises who have chosen to migrate, their leaders have one thing in common. To them, getting on board with a next-gen platform now is a no-brainer.
Why? Because all of eCommerce is changing, more rapidly than most can keep up. Simultaneously, the traditional platforms that gave eCommerce its start are slowing down, getting clunkier by the minute, and leading to lost sales. If the future of eCommerce is limitless, then the platform that propels you there must be also. That’s where ZiftrShop comes in.
A Global Success Story
Take for instance, the case of Cefaly, a medical device eCommerce enterprise, specializing in the treatment of migraines with their External Trigeminal Nerve Stimulation device (e-TNS). Let’s flash back to a series of major challenges that were keeping them from optimizing sales and truly looking toward globalization.
Most significantly, their user experience (UX) was inconsistent. With sites in multiple countries all on different platforms, disconnects within the company were rampant, leading to low conversion rates and the inability to gather and examine valuable data to improve.
When they migrated to ZiftrShop, not only did they consolidate all of their eCommerce to a single, high-performing platform, but they also opened the gates to total possibility. ZiftrShop’s experience-led, out-of-the-box CMS created superior UX across all sites.
It allowed Cefaly to feature unique, regional content, subscription options, and more personalized consumer perks. With multilingual display and currencies, as well as custom payment methods, the refreshingly seamless checkout flow powered Cefaly forward.