How often have you left a website because it’s taking too long to load? If you’re just grabbing a recipe, it might not seem like a big deal to you because you can find another one from another blog. But, when it comes to selling a product, your site speed can (and will) make or break customer conversion and even customer loyalty.
In 2019, eCommerce was responsible for 14.1% of all retail sales worldwide. By 2023 that market share is expected to reach 22%. The future of eCommerce is limitless…unless your platform is holding you back.
According to Neil Patel who was named one of Forbes’ top 10 marketers, “If an eCommerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales per year.” We’d like to bet you’d rather have that $2.5 million in the bank.
While there isn’t always a simple answer for how to successfully attract customers via the web, it’s safe to say that once you get them to your site, you need to keep them there.
Customer Conversion
Despite the rise in eCommerce, research is showing that the top 500 American retail sites are 16% slower than they were a year ago. The average eCommerce site’s load time has increased to almost 9 seconds and a business loses about 25% of its online visitors if its site takes over 4 seconds to load. Yikes. Unless you’re a major retailer like Amazon and people will wait for you no matter what, you’re missing out on a lot of customers.
Encouraging a customer to click “buy” is always the goal, but site speed isn’t just important for keeping them on your site. It’s important for getting them to your site.
Search Engine Marketing (SEM)
Google now considers site speed when ranking websites, which means it’s imperative that businesses make sure their sites load quickly. A faster site means more visibility, traffic, conversions, and revenue.
There’s a lot of options when it comes to eCommerce platforms, but your #1 question when searching should be this: “Will this platform increase my website’s performance?”
Most content management systems (CMS) like WordPress or Drupal are built for general web publishing purposes, while others are designed specifically for eCommerce. This means many platforms aren’t meant (nor equipped) to host both.
That’s where ZiftrShop comes in. When it comes to speed, ZiftrShop is unparalleled - a one-stop-shop that removes the need for plug-ins, external hosts, and dedicated IT resources. Businesses can set up their website with multiple shopping channels, marketplaces, and data workflows across the web for seamless integration, endless customization, and all-in-one management. Everything you need, in one place.
Performance includes everything from page load time, to server response time, to SEO results—just to name a few. ZiftrShop customers have seen a 40% increase in performance after migrating from other platforms!
Are you ready to bring that kind of impact to your business? Contact us today to get started.